CI FOR PRODUCT MANAGEMENT/MARKETINGAll 3 Types of Product Management Executives Need to Research Their CompetitionWhether if you are technology-first, user-first, or business-first in your product management approach, you will have to learn thoroughly...
CI PRACTICEHow Internal Competitive Intelligence Teams can Use HUMINT to Achieve Maximum AdvantageAs part of our work, we come across internal CI teams of all shapes, sizes, and mandates. For large enterprises, the focus of the...
CI FOR SALES AND MARKETINGBeyond Win-Loss Analysis: How to Win Your Next RFPsWhen a company loses an RFP to a competitor, most VPs of Sales will rely on their sales executives to find out why the deal was lost....
CI FOR PRODUCT MANAGEMENT/MARKETINGHow to Use Competitive Intelligence in Product Management Teams?You want to know more about your competitor's products. So the first step is simple: prepare a list of questions. But what do you ask?
