When Humans Meet AI: The Next Generation of Crowdsourcing


Crowdsourcing has been around for a very long time. Although the term was coined in 2005 by Jeff Howe and Mark Robinson, editors at Wired, and though it is referred to as a form of Internet-based activities, there are many examples of projects which in retrospect can be described as crowdsourcing. From the 1714’s The Longitude Prize, in which the British government, trying to find a way to measure a ship’s longitudinal position, offered the public a monetary prize to whoever came up with the best solution, to 1916’s Planters Peanuts contest, where the Mr. Peanut logo was designed by a 14-year-old boy who won the Planter Peanuts