Sales teams often focus on features and pricing, but the real difference is human connection. Relationships win deals. A Persona...

One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.

In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...

Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.

Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv

Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...

A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...

As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...

As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...

With so many solid competitors in the marketplace, the sales process can sometimes feel almost like a battlefield, and that is where...

Many of the assignments we receive from our clients aim to support a simple question that they present: What else can we do to keep our...

Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...

Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...

Much has been said and written about how this challenging COVID-19 era requires us to examine many aspects of our business activities and...

When a company loses an RFP to a competitor, most VPs of Sales will rely on their sales executives to find out why the deal was lost....