Elevating Marketing Strategy Planning with Competitive Intelligence
In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...
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Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.
Tips for Harnessing the Power of Big Data Analytics in Competitive Intelligence
Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.
How to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive Intelligence
Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv
5 Competitive intelligence Trends Spotted in 2023
Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...
How to Use a Vendors Perception Survey as a Competitive Intelligence Tool
A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...
How To Master a Conversation Aimed to Extract Competitive Intelligence
As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...
Most Product Marketing teams believe they know their competitors. They don’t.
As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...
Creating Battle Cards is Imperative to Improve Sales Performance
With so many solid competitors in the marketplace, the sales process can sometimes feel almost like a battlefield, and that is where...
Market Intelligence for Customer Retention and Churn Prevention
Many of the assignments we receive from our clients aim to support a simple question that they present: What else can we do to keep our...
Post-Covid Playbook, Part 2: Sales
Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...
When Penetrating New Markets, Competitive Intelligence is a Must
Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...
How COVID-19 Could Be An Opportunity to Boost Sales Using Competitive Intelligence
Much has been said and written about how this challenging COVID-19 era requires us to examine many aspects of our business activities and...
Beyond Win-Loss Analysis: How to Win Your Next RFPs
When a company loses an RFP to a competitor, most VPs of Sales will rely on their sales executives to find out why the deal was lost....
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