How to Use Competitive Intelligence in Product Management Teams?

You've already scanned their website, created Google Alerts on their products, attended their webinar and even sneaked into one of their presentations. Furthermore, your sales team tells you rumors about their solutions that they squeezed from customers. But all that is not enough. You want to know more.

So the first step is simple: prepare a list of questions. But what do you ask?

Here are some sample of questions we gathered over 15 years in the field of competitive product intelligence for B2B technology companies, that are sure to work for you:

1. Product Functionality

E.g., Do they have an integrated platform that encompasses data management, analytical modelling, pricing execution, and monitoring? What traceability exists in the solution? To what degree can you govern and audit what happens in the software?

2. UX Features