How Internal Competitive Intelligence Teams can Use HUMINT to Achieve Maximum Advantage

As part of our work, we come across internal CI teams of all shapes, sizes, and mandates. For large enterprises, the focus of the majority of these teams tends to favor what we call ‘data-centric market intelligence’. Their focus is primarily on internet research (competitor press releases, websites, webinars, crowd-sourced vendor comparison websites, social media intelligence on brand reputation, etc.).