Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...

Every business company understands the importance of acquiring knowledge about competitors: pricing structure, product development plan,...

Read how organizations should adapt to the new market dynamics and how market intelligence exercises can support the rebooting process >>>

Customers, competitors, employees and market influencers will give you a credible picture of where you stand from the market point of...

Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...

Much has been said and written about how this challenging COVID-19 era requires us to examine many aspects of our business activities and...

We sell a complex and expensive technology product (hundreds of thousands of dollars worth) to high-end customers, giant US companies. In...