Skyward Strategies: American Airlines' Competitive Edge Over Delta
The airline industry is renowned for its cutthroat competition and ongoing challenges. In this article, we will delve into the effective...
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Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.
5 Advanced Tips for Startup Companies to Effectively Leverage Competitive Intelligence
In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.
Elevating Marketing Strategy Planning with Competitive Intelligence
In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...
Tips for Harnessing the Power of Big Data Analytics in Competitive Intelligence
Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.
Lessons from 'Air' Movie: Nike's Game-Changing Competitive Strategy with Michael Jordan's 1984 Deal
This article unveils a classic case study showcasing how Nike harnessed competitive intelligence to engineer a remarkable turnaround.
How to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive Intelligence
Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv
Decoding Android's Victory: Google's Competitive Intelligence Journey
The smartphone market is one of the most competitive markets in the world. In 2023, Android accounted for over 70% of the global...
Ethics in Competitive Intelligence: Balancing Information Gathering and Corporate Responsibility
As organizations delve deeper into the realm of CI, ethical considerations become increasingly important.
Well, It Is Artificial After All: AI Cannot Replace Human Intelligence When Analyzing Competitors
In today's rapidly evolving business landscape, Competitive Intelligence (CI) plays an instrumental role in helping businesses gain the...
From Supporting CI to Decision-making CI
Over the years, Competitive Intelligence has evolved significantly, and we have witnessed several changes in how it is used to support...
5 Competitive intelligence Trends Spotted in 2023
Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...
How to Use a Vendors Perception Survey as a Competitive Intelligence Tool
A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...
How To Master a Conversation Aimed to Extract Competitive Intelligence
As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...
Turning Competitive Intelligence Into Actionable Recommendations
The gold standard of research information is competitive intelligence, without a doubt. It is what you do with it, however, that makes...
6 Common Mistakes in Analyzing Competitors Pricing Policy
Competitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t
Measuring the Effectiveness of Competitive Intelligence
You’ve been gathering data about competitors for months, maybe even years, and yet it seems like no matter what you are doing, you can’t...
Most Product Marketing teams believe they know their competitors. They don’t.
As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...
Creating Battle Cards is Imperative to Improve Sales Performance
With so many solid competitors in the marketplace, the sales process can sometimes feel almost like a battlefield, and that is where...
Trade Shows as a Source of Competitive Intelligence
A gathering of several thousand people strolling through a vast exposition hall would have been considered a crazy idea. This year, as we...
The Ultimate Guide to Creating a Competitive Intelligence Function Using Existing Team - Part 2
<< This is the 2nd part of an article that aims to guide you through the process of executing a plan of that sort. Read Part 1 here. >>...
The Ultimate Guide to Creating a Competitive Intelligence Function Using Existing Team - Part 1
This article aims to guide you through the process of allocating one of your resilient employees to handle Competitive Intelligence.
How to Present Market Intelligence to Senior Management
Presenting your findings derived from an intelligence analysis is not the same as simply showing market research data. You are dealing...
Market Intelligence for Customer Retention and Churn Prevention
Many of the assignments we receive from our clients aim to support a simple question that they present: What else can we do to keep our...
Post-Covid Playbook, Part 2: Sales
Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...
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