In the noisy world of B2B competition, Product Marketers rarely get access to the truth they need to shape strategy with confidence. Public information shows only the narrative competitors want the market to see, while the real forces that drive wins, losses, churn, and roadmap vulnerability are hidden behind operational walls. HUMINT‑based competitive intelligence changes that by capturing firsthand knowledge from people who have worked with, implemented, purchased, or inte

Click to expand In recent years, AI tools have made big waves in the business world, including in Competitive Intelligence (CI). Everywhere we look, and with everybody we speak with, people are asking us whether AI actually changes our CI practice… or is it just hype? The short answer: yes and no. Let’s break it down.   No. AI Can’t Replace Human-Centered CI. Despite all the AI innovation, nothing replaces real conversations with real people , especially when you talk to exe

After getting knocked down by the flop of the Wii U, Nintendo pulled off one of the most impressive comebacks in gaming history. How? By...

In technology, product roadmaps can’t be planned in isolation. Competitive intelligence (CI) provides a reality check and rich input for...

Source: YouTube In 2015, Gucci faced a turning point as consumer tastes shifted away from overt sensuality and toward more...

Sales teams often focus on features and pricing, but the real difference is human connection. Relationships win deals. A Persona...

This story is not about ethics; it is about a strategy to set the brand apart in a crowded market and build deeper customer allegiance....

One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.

You know a strong Competitive Intelligence (CI) culture is a must, but with so many tasks on your plate, CI needs to be easy to manage...

The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising...

The search industry is undergoing a major transformation as AI-powered search engines challenge Google's longstanding dominance. This...

This article explores four common obstacles in competitor analysis and provides actionable insights on how to avoid them. From keeping fresh

As a vital tool in navigating a complex landscape, Competitive intelligence (CI) has to evolve. Technological advancements, information...

This article analyzes the elaborate competitive strategies that have driven Celsius into the spotlight

Competitive intelligence is pivotal in strategic decision-making for medium and large companies, enabling them to stay ahead in dynamic...

This article will delve into the strategic decisions and tactical moves that propelled Slack from a fledgling startup to a dominant force in

Executives often believe that they have a good understanding of their competitors. They closely analyze the major players in their...

This article dives deep into the strategic levers that Costco has pulled, with a focus on the hidden manufacturer alliances that...

In today's dynamic market, competitive intelligence (CI) is no longer a luxury but a lifeline. However, how SaaS businesses leverage CI...

M&A review assesses the target company's tech, people, and operations. The customer reviews part of it is important to assess potential...

The airline industry is renowned for its cutthroat competition and ongoing challenges. In this article, we will delve into the effective...

In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.

In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...

Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.