After getting knocked down by the flop of the Wii U, Nintendo pulled off one of the most impressive comebacks in gaming history. How? By...

In technology, product roadmaps can’t be planned in isolation. Competitive intelligence (CI) provides a reality check and rich input for...

Source: YouTube In 2015, Gucci faced a turning point as consumer tastes shifted away from overt sensuality and toward more...

Sales teams often focus on features and pricing, but the real difference is human connection. Relationships win deals. A Persona...

This story is not about ethics; it is about a strategy to set the brand apart in a crowded market and build deeper customer allegiance....

One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.

You know a strong Competitive Intelligence (CI) culture is a must, but with so many tasks on your plate, CI needs to be easy to manage...