Gucci’s Bold Reinvention: How Alessandro Michele Redefined Competitive Luxury
In 2015, Gucci faced a turning point as consumer tastes shifted away from overt sensuality and toward more individualized, expressive...
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Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.
Patagonia’s Ethical Business Strategy: Turning Corporate Responsibility into Competitive Strength
This story is not about ethics; it is about a strategy to set the brand apart in a crowded market and build deeper customer allegiance....
Mastering the Art of Creating Doubt: How to Get Customers to Question Your Competitors
One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.
3 Ways to Build a Competitive Intelligence Culture in Your Organization: Vision, People, Processes
You know a strong Competitive Intelligence (CI) culture is a must, but with so many tasks on your plate, CI needs to be easy to manage...
Dr. Pepper's Competitive Strategy to Ties Pepsi as America's No. 2 Soda: TikTok, Football, and Hispanics
The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising...
AI-Powered Search vs. Google Search: The New Battleground for Competitive Dominance
The search industry is undergoing a major transformation as AI-powered search engines challenge Google's longstanding dominance. This...
Pitfalls in Competitors Analysis and How to Avoid Them
This article explores four common obstacles in competitor analysis and provides actionable insights on how to avoid them. From keeping fresh
3 Trends Shaping the Future of Competitive Intelligence
As a vital tool in navigating a complex landscape, Competitive intelligence (CI) has to evolve. Technological advancements, information...
Celsius' Competitive Strategy in the Saturated Energy Drink Market During a Health-Conscious Era
This article analyzes the elaborate competitive strategies that have driven Celsius into the spotlight
When to Outsource Competitive Intelligence in Medium and Large Companies
Competitive intelligence is pivotal in strategic decision-making for medium and large companies, enabling them to stay ahead in dynamic...
Slack's Strategic Triumph: Unveiling the Tactical Moves that Redefined Workplace Communication
This article will delve into the strategic decisions and tactical moves that propelled Slack from a fledgling startup to a dominant force in
Beyond the Usual Suspects: Recognizing and Strategizing Against Unseen Competition
Executives often believe that they have a good understanding of their competitors. They closely analyze the major players in their...
Private Label Genius: How Costco Redefined the Retail Competitive Landscape
This article dives deep into the strategic levers that Costco has pulled, with a focus on the hidden manufacturer alliances that...
How to Utilize Competitive Intelligence for SaaS Companies
In today's dynamic market, competitive intelligence (CI) is no longer a luxury but a lifeline. However, how SaaS businesses leverage CI...
Leveraging HUMINT in M&A Due Diligence Processes
M&A review assesses the target company's tech, people, and operations. The customer reviews part of it is important to assess potential...
Skyward Strategies: American Airlines' Competitive Edge Over Delta
The airline industry is renowned for its cutthroat competition and ongoing challenges. In this article, we will delve into the effective...
5 Advanced Tips for Startup Companies to Effectively Leverage Competitive Intelligence
In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.
Elevating Marketing Strategy Planning with Competitive Intelligence
In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...
Tips for Harnessing the Power of Big Data Analytics in Competitive Intelligence
Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.
Lessons from 'Air' Movie: Nike's Game-Changing Competitive Strategy with Michael Jordan's 1984 Deal
This article unveils a classic case study showcasing how Nike harnessed competitive intelligence to engineer a remarkable turnaround.
How to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive Intelligence
Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv
Decoding Android's Victory: Google's Competitive Intelligence Journey
The smartphone market is one of the most competitive markets in the world. In 2023, Android accounted for over 70% of the global...
Ethics in Competitive Intelligence: Balancing Information Gathering and Corporate Responsibility
As organizations delve deeper into the realm of CI, ethical considerations become increasingly important.
Well, It Is Artificial After All: AI Cannot Replace Human Intelligence When Analyzing Competitors
In today's rapidly evolving business landscape, Competitive Intelligence (CI) plays an instrumental role in helping businesses gain the...
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