Click to expand In recent years, AI tools have made big waves in the business world, including in Competitive Intelligence (CI). Everywhere we look, and with everybody we speak with, people are asking us whether AI actually changes our CI practice… or is it just hype? The short answer: yes and no. Let’s break it down.   No. AI Can’t Replace Human-Centered CI. Despite all the AI innovation, nothing replaces real conversations with real people , especially when you talk to exe

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One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.