CI PRACTICE5 Competitive intelligence Trends Spotted in 2023Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...
CI FOR PRODUCT MANAGEMENT/MARKETING6 Common Mistakes in Analyzing Competitors Pricing PolicyCompetitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t
CI FOR SALES AND MARKETINGMost Product Marketing teams believe they know their competitors. They don’t. As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...
COVID-19Post-Covid Playbook, Part 1: Product DevelopmentRead how organizations should adapt to the new market dynamics and how market intelligence exercises can support the rebooting process >>>