5 Advanced Tips for Startup Companies to Effectively Leverage Competitive Intelligence
In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.
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Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.
Elevating Marketing Strategy Planning with Competitive Intelligence
In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...
Tips for Harnessing the Power of Big Data Analytics in Competitive Intelligence
Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.
Ethics in Competitive Intelligence: Balancing Information Gathering and Corporate Responsibility
As organizations delve deeper into the realm of CI, ethical considerations become increasingly important.
Well, It Is Artificial After All: AI Cannot Replace Human Intelligence When Analyzing Competitors
In today's rapidly evolving business landscape, Competitive Intelligence (CI) plays an instrumental role in helping businesses gain the...
From Supporting CI to Decision-making CI
Over the years, Competitive Intelligence has evolved significantly, and we have witnessed several changes in how it is used to support...
5 Competitive intelligence Trends Spotted in 2023
Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...
How to Use a Vendors Perception Survey as a Competitive Intelligence Tool
A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...
How To Master a Conversation Aimed to Extract Competitive Intelligence
As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...
Turning Competitive Intelligence Into Actionable Recommendations
The gold standard of research information is competitive intelligence, without a doubt. It is what you do with it, however, that makes...
Measuring the Effectiveness of Competitive Intelligence
You’ve been gathering data about competitors for months, maybe even years, and yet it seems like no matter what you are doing, you can’t...
Most Product Marketing teams believe they know their competitors. They don’t.
As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...
Trade Shows as a Source of Competitive Intelligence
A gathering of several thousand people strolling through a vast exposition hall would have been considered a crazy idea. This year, as we...
The Ultimate Guide to Creating a Competitive Intelligence Function Using Existing Team - Part 2
<< This is the 2nd part of an article that aims to guide you through the process of executing a plan of that sort. Read Part 1 here. >>...
The Ultimate Guide to Creating a Competitive Intelligence Function Using Existing Team - Part 1
This article aims to guide you through the process of allocating one of your resilient employees to handle Competitive Intelligence.
How to Present Market Intelligence to Senior Management
Presenting your findings derived from an intelligence analysis is not the same as simply showing market research data. You are dealing...
It's Impossible to Make Effective Business Decisions Without the Use of Human Resources
Every business company understands the importance of acquiring knowledge about competitors: pricing structure, product development plan,...
When Penetrating New Markets, Competitive Intelligence is a Must
Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...
How Internal Competitive Intelligence Teams can Use HUMINT to Achieve Maximum Advantage
As part of our work, we come across internal CI teams of all shapes, sizes, and mandates. For large enterprises, the focus of the...
Top 3 Misconceptions In Competitive Intelligence in Practice
Over the course of the last decade, we have successfully concluded several hundred CI projects for IT / Telecoms clients globally. This...
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