Sales teams often focus on features and pricing, but the real difference is human connection. Relationships win deals. A Persona...

You know a strong Competitive Intelligence (CI) culture is a must, but with so many tasks on your plate, CI needs to be easy to manage...

Competitive intelligence is pivotal in strategic decision-making for medium and large companies, enabling them to stay ahead in dynamic...

Executives often believe that they have a good understanding of their competitors. They closely analyze the major players in their...

In today's dynamic market, competitive intelligence (CI) is no longer a luxury but a lifeline. However, how SaaS businesses leverage CI...

M&A review assesses the target company's tech, people, and operations. The customer reviews part of it is important to assess potential...

In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.

In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...

Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.

As organizations delve deeper into the realm of CI, ethical considerations become increasingly important.

In today's rapidly evolving business landscape, Competitive Intelligence (CI) plays an instrumental role in helping businesses gain the...

Over the years, Competitive Intelligence has evolved significantly, and we have witnessed several changes in how it is used to support...

Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...

A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...

As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...

The gold standard of research information is competitive intelligence, without a doubt. It is what you do with it, however, that makes...

You’ve been gathering data about competitors for months, maybe even years, and yet it seems like no matter what you are doing, you can’t...

As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...

A gathering of several thousand people strolling through a vast exposition hall would have been considered a crazy idea. This year, as we...

<< This is the 2nd part of an article that aims to guide you through the process of executing a plan of that sort. Read Part 1 here. >>...