Our Solutions
Analyzing your competitive landscape by knowing your competitors inside-out and understanding your clients will enable you to improve sales performance, enhance product capabilities, and more.
Our services facilitate organizations' most critical challenges and opportunities, whether for strategy, marketing, product development, operations, technology, transformation, digital, analytics, finance, or mergers and acquisitions, across all industries and regions. We conduct deep, functional research but are known for our pragmatic perspective: we bring you validated, actionable information.
Competitors Intelligence
A transparent program to reveal under-the-radar information about competitors’ strategy plans, pricing structure, Licensing policy, sales tactics, clients relationships, service agreements, and much more. This helps identify threats to avoid being blindsided, and diagnose weaknesses in order to improve performance.
A transparent program to reveal under-the-radar information about competitors’ real and actual features and functionalities, product roadmaps, capabilities of the different modules, technological challenges, and much more. This helps identify technological gaps and understand better product capabilities in order to improve your product development planning.
This creates a powerful tool for your sales team by establishing a customer database of your competitors in preferred regions or verticals, and revealing the necessary Key Performance Indicators (KPIs).
Key Accounts Intelligence is a targeted service that empowers sales teams with actionable insights for strategic planning and account success. By collecting critical intelligence on competitors already installed within client accounts—including the scope of their services, pricing models, licensing policies, packages, usage data, and customer preferences—we enable your team to understand the competitive landscape comprehensively. Our methodology involves crafting precise, under-the-radar questions to uncover the actual status of the account, pinpoint weaknesses, and identify deficiencies in existing solutions. This in-depth understanding equips your sales team with the knowledge to position your offerings effectively and secure more wins in a competitive landscape.
The use of Battle Cards is a classic competitive tool to assist sales representatives in guiding prospects toward seeing the value in your offered solutions that clients need to help them go from indecision to decision.
Customers Intelligence
Customer needs analysis dessambling the demand-side requirements, used in concept development, product development, value analysis, sales RFPs and more. Other than idintifying the different types of customer needs thet the analysis might turn up, such as price, usability, convenience, support effectiveness, formulationetc., we will also provide a detailed segmentation that can help in targeting.
A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.
A classic competitive tool aimed to assist sales and business development teams to gear up with background information about executives prior to engaging.
An online panel targeted at consumers or executives helping companies to get reliable data by looking into the minds of the target audience. The aggregated information gathered enables organizations to develop the insights they need to make accurate business decisions - much faster than traditional interviewing research methods.
A broad coverage of client-side to obtain opinions and perceptions about the various vendors in the market, aimed not just to gain aggregated intelligence about competitors, but also strategic demand-side analysis to develop an accurate and improve value proposition.
B2C Research
This is a deeper dig into the evolving competitive landscape to better understand how consumers and executives respond to their changing environments. Based on both primary research, such as surveys and interviews, and secondary research from reliable sources, Linx’s Market Trends reports are a quick and pragmatic answer on which to base your decisions.
Analyzing the voice of the customer is a performed through a dedicated survey aimed at learning more about how different clients in your market perceive the value they get from their vendors, how they view their relationships, and what keeps them loyal to these vendors over time. In addition, the outcomes of such a survey can help create a tailored benchmark you can use on an annual basis for specific domains and needs.
This is a set of methodologies for gathering, standardizing and analyzing buyer feedback on the various products or services in the market. We can provide you with cost-effective customized analysis service which will sample demand-side ratings and customer feedback.
Monitored interviews of target audiences that are led by facilitators, aimed at combining experiences and perspectives to explore ideas in-depth. Participants in a focus group are selected based on a set of predetermined criteria, such as location, age, socioeconomic status, and ethnicity. Using focus groups can help you better/fully understand your customers’ needs, perceptions, and beliefs.
Our panel includes over 2.5 million panelists in over 60 countries around the world, representing over 85 percent of the world's digital population.​ We built this panel from the ground up, and did this first and foremost to meet our own research needs, not to sell panels to our clients. The resulting recruitment process is thus tailored to the telecom and IT industries, and the quality of those on the panel is far higher than could be provided by a generalist panel or survey company.​
Competition Consulting
Seamlessly delivered via a cloud-based platform, this service ensures you're not just informed but ahead. Dive deep with regular HUMINT assignments and OSINT monitoring, proactive research and actionable insights tailored specifically to address your enterprise's unique challenges. It's more than intelligence - it's your strategic edge in a rapidly shifting marketplace.
With over 15 years of experience in the Competitive Intelligence domain, LINX has the best resources to provide CI training, both for new established teams and existing ones. We know what should be mastered by any CI team, either as a dedicated CI team or by an executive managing CI on top of his/her role. Mastering the domains owned by the CI team is vital for the success of the team and its ability to have a real impact on the company’s win rates, strategic directions and market position.
Starting with definining your ideal customer profile and your messaging, through an accurate assessment of your competitors' value proposition and pricing, to setting targets and the tectics to achieve them.