Our Methodologies

When it comes to B2B research, there is more than meets the eye. 
​We believe that effective decisions and actions should be backed by the knowledge and experience of executives employed by companies in the relevant market. Our specialty is engaging with them and capturing the required intelligence in a verifiable and transparent manner. This methodology is ​​also known as Human Intelligence (HumInt). 
For this reason, we can deliver far more than conventional market research, providing you with crucial actionable insights invaluable to your corporate decision-making that can only be garnered from these executives.

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HumInt tools:

_ Executives interviews

_ Online panels

_ Digital surveys

_ Products demos

_ Focus groups