Click to expand In recent years, AI tools have made big waves in the business world, including in Competitive Intelligence (CI). Everywhere we look, and with everybody we speak with, people are asking us whether AI actually changes our CI practice… or is it just hype? The short answer: yes and no. Let’s break it down.   No. AI Can’t Replace Human-Centered CI. Despite all the AI innovation, nothing replaces real conversations with real people , especially when you talk to exe

As a vital tool in navigating a complex landscape, Competitive intelligence (CI) has to evolve. Technological advancements, information...

In today's dynamic market, competitive intelligence (CI) is no longer a luxury but a lifeline. However, how SaaS businesses leverage CI...

In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.

In today's rapidly evolving business landscape, Competitive Intelligence (CI) plays an instrumental role in helping businesses gain the...