CI PRACTICEWhen to Outsource Competitive Intelligence in Medium and Large CompaniesCompetitive intelligence is pivotal in strategic decision-making for medium and large companies, enabling them to stay ahead in dynamic...
CI MISTAKESBeyond the Usual Suspects: Recognizing and Strategizing Against Unseen CompetitionExecutives often believe that they have a good understanding of their competitors. They closely analyze the major players in their...
CI FOR SALES AND MARKETINGHow to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive IntelligenceStrong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv
CI FOR PRODUCT MANAGEMENT/MARKETING6 Common Mistakes in Analyzing Competitors Pricing PolicyCompetitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t