CI FOR SALES AND MARKETINGHow to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive IntelligenceStrong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv
CI FOR PRODUCT MANAGEMENT/MARKETING6 Common Mistakes in Analyzing Competitors Pricing PolicyCompetitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t
CI PRACTICETop 3 Misconceptions In Competitive Intelligence in PracticeOver the course of the last decade, we have successfully concluded several hundred CI projects for IT / Telecoms clients globally. This...