CI Mistakes

Read these actionable Competitive Intelligence-related articles and learn from our experience.

Pitfalls in Competitors Analysis and How to Avoid Them

This article explores four common obstacles in competitor analysis and provides actionable insights on how to avoid them. From keeping fresh

When to Outsource Competitive Intelligence in Medium and Large Companies

Competitive intelligence is pivotal in strategic decision-making for medium and large companies, enabling them to stay ahead in dynamic...

Beyond the Usual Suspects: Recognizing and Strategizing Against Unseen Competition

Executives often believe that they have a good understanding of their competitors. They closely analyze the major players in their...

How to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive Intelligence

Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv

6 Common Mistakes in Analyzing Competitors Pricing Policy

Competitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t

Top 3 Misconceptions In Competitive Intelligence in Practice

Over the course of the last decade, we have successfully concluded several hundred CI projects for IT / Telecoms clients globally. This...