top of page
Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.


Gucci’s Bold Reinvention: How Alessandro Michele Redefined Competitive Luxury
Source: YouTube In 2015, Gucci faced a turning point as consumer tastes shifted away from overt sensuality and toward more...

Patagonia’s Ethical Business Strategy: Turning Corporate Responsibility into Competitive Strength
This story is not about ethics; it is about a strategy to set the brand apart in a crowded market and build deeper customer allegiance....


Dr. Pepper's Competitive Strategy to Ties Pepsi as America's No. 2 Soda: TikTok, Football, and Hispanics
The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising...


Celsius' Competitive Strategy in the Saturated Energy Drink Market During a Health-Conscious Era
This article analyzes the elaborate competitive strategies that have driven Celsius into the spotlight


Slack's Strategic Triumph: Unveiling the Tactical Moves that Redefined Workplace Communication
This article will delve into the strategic decisions and tactical moves that propelled Slack from a fledgling startup to a dominant force in

Private Label Genius: How Costco Redefined the Retail Competitive Landscape
This article dives deep into the strategic levers that Costco has pulled, with a focus on the hidden manufacturer alliances that...

Skyward Strategies: American Airlines' Competitive Edge Over Delta
The airline industry is renowned for its cutthroat competition and ongoing challenges. In this article, we will delve into the effective...


Lessons from 'Air' Movie: Nike's Game-Changing Competitive Strategy with Michael Jordan's 1984 Deal
This article unveils a classic case study showcasing how Nike harnessed competitive intelligence to engineer a remarkable turnaround.


Decoding Android's Victory: Google's Competitive Intelligence Journey
The smartphone market is one of the most competitive markets in the world. In 2023, Android accounted for over 70% of the global...
bottom of page