Top 3 Misconceptions In Competitive Intelligence in Practice

Over the course of the last decade, we have successfully concluded several hundred CI projects for IT / Telecoms clients globally. This puts us in a unique position to provide our product management clients with advice on what CI looks like in theory and how it should be implemented in practice.


It also gives us a unique view on common misconceptions about CI commonly held by executives, especially product management executives.

Here are our top-3 misconceptions from the field:

Misconception #3: