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Know Your Competition Inside-out
Dive into their products, GTM strategy, pricing models, customer base, etc.
Understand Customers Closely
Reveal their real needs, future plans, perceptions of vendors, pain points, etc.
Define messaging and value proposition to get ahead of the competition
We believe that competitive intelligence is about revealing the details in a verified manner, but it also must generate actionable insights.
To do that, we focus on two main factors:
The power of Human Intelligence (HUMINT)
Absolute transparency with our clients
Leveraging the knowledge and experience of domain experts
Running a collaborative and interactive program to optimize results
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