UNDERSTANDING YOUR COMPETITIVE LANDSCAPE

REQUIRES

DEEP DIVE

WHO WE SERVE

Traditional market research is not enough. We will provide intelligence about competitors and clients, to empower your strategy, tactics, and actions.

Product

Management

Sales

RFPs

Account

Management

Strategy

Planning

Pricing

Models

TRUSTED BY

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OUR SERVICES

Competitors Analysis

A transparent program to reveal competitors’ strategy, product roadmaps, pricing, and much more. Identify threats to avoid being blindsided, diagnose weaknesses to improve performance.



Accounts Intelligence

A prospect pre-decision exercise to gain a deeper and more actionable understanding of competitors' current status of your competitor’s activity and deployment at customers.



Tradeshow Intelligence

A tactical assignment to get an inner perspective of specific competitor industry events and exhibitions, gaining under the radar information by participating in relevant sessions and activities in the event.



Enterprise Surveys

An online panel targeted at consumers or executives helping companies to get reliable data by looking into the minds of the target audience. The aggregated information gathered enables organizations to develop the insights they need to make accurate business decisions - much faster than traditional interviewing research methods.



Market Scan

A 360 outlook to gain an understanding of market opportunities and to respond correctly. hear unbiased opinions from all participants in the market: vendors, customers, channel partners, system integrators, etc. Each will bring a different perspective on the market, enabling you to plan more accurately.



Win/Loss Analysis

A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.



Battle Cards

A classic competitive tool aimed to assist sales representatives to guide prospects toward seeing the value in your solution that a client needs to go from inertia to decision.



 

OUR METHODOLOGY

The insights you’ll get from us stand out because of our emphasis on primary research (HUMINT). We speak with executives and employees as the core of the work.

Cloud

Delivery

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