Top-3 Misconceptions in Competitive Intelligence Practice

 

WHO WE SERVE

Traditional market research is not enough. We will provide intelligence about competitors and clients, to empower your strategy, tactics, and actions.

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OUR SERVICES

Market Scan


A 360 outlook to gain an understanding of market opportunities and to respond correctly. hear unbiased opinions from all participants in the market: vendors, customers, channel partners, system integrators, etc. Each will bring a different perspective on the market, enabling you to plan more accurately.




Win/Loss Analysis


A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.




Battle Cards


A classic competitive tool aimed to assist sales representatives to guide prospects toward seeing the value in your solution that a client needs to go from inertia to decision.





Market Scan


A 360 outlook to gain an understanding of market opportunities and to respond correctly. hear unbiased opinions from all participants in the market: vendors, customers, channel partners, system integrators, etc. Each will bring a different perspective on the market, enabling you to plan more accurately.




Win/Loss Analysis


A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.




Battle Cards


A classic competitive tool aimed to assist sales representatives to guide prospects toward seeing the value in your solution that a client needs to go from inertia to decision.





 

OUR METHODOLOGY

The insights you’ll get from us stand out because of our emphasis on primary research (HUMINT).

We speak with executives and employees as the core of the work.

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