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Recent Articles
Our Solutions
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Know Your Competition Inside-out
Dive into their products, GTM strategy, pricing models, customer base, etc.
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Understand Customers Closely
Reveal their real needs, future plans, perceptions of vendors, pain points, etc.
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Boost Your
Competitive Strategy
Define messaging and value proposition to get ahead of the competition
Our Methodologies
We believe that competitive intelligence is about revealing the details in a verified manner, but it also must generate actionable insights.
To do that, we focus on two main factors:
The power of Human Intelligence (HUMINT)
Absolute transparency with our clients
Leveraging the knowledge and experience of domain experts
Running a collaborative and interactive program to optimize results
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Use Cases
Redesign the Product
SUCCESS STORY
Read how a Cybersecurity vendor unraveled the REAL features and functionalities of their competitors to gain technology advantage
Refine the Pricing Model
USE CASE
Read how a Fintech vendor cracked its competitors' pricing and licensing policies, to structure its winning and accurate pricing model
Win a Major RFP
SUCCESS STORY
Read how a Semiconductors manufacturer understood prospect's priorities in the required terms, to deliver a winning proposal
Change Messaging
USE CASE
Read how a SaaS company got a clear understaning of clients perception on vendors, to revise its marketing message
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