Top-3 Misconceptions in Competitive Intelligence Practice
A transparent program to reveal competitors’ strategy, product roadmaps, pricing, and much more. Identify threats to avoid being blindsided, diagnose weaknesses to improve performance.
A prospect pre-decision exercise to gain a deeper and more actionable understanding of competitors' current status of your competitor’s activity and deployment at customers.
A 360 outlook to gain an understanding of market opportunities and to respond correctly. hear unbiased opinions from all participants in the market: vendors, customers, channel partners, system integrators, etc. Each will bring a different perspective on the market, enabling you to plan more accurately.
A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.