Our market intelligence services facilitate organizations' most critical challenges and opportunities: strategy, marketing, product development, operations, technology, transformation, digital, analytics, finance, and mergers & acquisitions across all industries and regions. We bring deep, functional research, but are known for our pragmatic perspective: we bring validated information that is actionable.
Our market intelligence services can support Strategy Planning assignments, such as build pricing model referring to the competition, penetrate new market or expand an existing one, improve your product capabilities and optimize the portfolio, segment customers and recognize their needs, identify market trends, plan digital transformation, generate new growth engines and develop a go-to-market plan, redefine support/services and improve operations.
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A transparent program to reveal under-the-radar information about competitors’ strategy, product roadmaps, pricing, sales, and much more. Identify threats to avoid being blindsided, diagnose weaknesses to improve performance.
Market Trends Report
Deeper dig into the evolving landscape to better understand how consumers and executives are responding to their new environments. Based on both primary research, such as surveys and interviews, and secondary research from reliable sources, the Market Trends reports is a quick and pragmatical way to base your decision upon.
Competitor Customers Database
Create a powerful tool for your sales team by recognising the customers of your competitors in preferred regions and reveal the necessary key performance indicators (KPIs).
A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.
Customer Sentiment Analytics
Set of methodologies for gathering, standardizing and analyzing buyer feedback on the various products or services in the market. We provide cost-effective custom analyses service which will sample the demand-side ratings and feedback.
Key Accounts Intelligence
Customer needs analysis dessambling the demand-side requirements, used in concept development, product development, value analysis, sales RFPs and more. Other than idintifying the different types of customer needs thet the analysis might turn up, such as price, usability, convenience, support effectiveness, formulationetc., we will also provide a detailed segmentation that can help in targeting.
An online panel targeted at consumers or executives helping companies to get reliable data by looking into the minds of the target audience. The aggregated information gathered enables organizations to develop the insights they need to make accurate business decisions - much faster than traditional interviewing research methods.
Customer Satisfaction Benchmark
Voice of the customer analysis is a dedicated survey aimed to learn more about how different clients in your market perceive the value they get from their vendors, how they view their relationships and what keeps them loyal to these vendors over time. In addition, the outcomes of the survey will help to create a tailored benchmark that you could use on an annual basis for specific domains and needs.
Monitored interviews of a target audience that are led by facilitators, aimed to combine experiences and perspectives to explore ideas in depth. Participants in a focus group are selected based on a set of predetermined criteria, such as location, age, socioeconomic status, race, and more. Focus groups help you understand your customers’ needs, perceptions, and beliefs.
Our panel contains over 2.5 million panelists in over 60 countries globally. This represents over 85% of the world's digital population. We built our panel from the ground up and did this first and foremost to meet our own research needs, not to sell panels to our clients. The resulting recruitment process is therefore very specific to the telecoms and IT industries and the quality of the panel is much higher than any panel that can be provided by a generalist panel or survey company.