Our Solutions

Our market intelligence services facilitate organizations' most critical challenges and opportunities: strategy, marketing, product development, operations, technology, transformation, digital, analytics, finance, and mergers & acquisitions across all industries and regions. We bring deep, functional research, but are known for our pragmatic perspective: we bring validated information that is actionable. 

Customer Retention

Linx’s market intelligence services can support Customer Retention assignments, such as benchmarking customer satisfaction of various vendors in the market, expanding existing market reach, improving your product capabilities, investigating sales wins/losses and identifying sales blind spots, segmenting customers and recognize their emerging needs, and analyzing your current and future competitors.

Services recommended for you

Competitors Analysis


A transparent program to reveal competitors’ strategy, product roadmaps, pricing, and much more. Identify threats to avoid being blindsided, diagnose weaknesses to improve performance.




Key Accounts Intelligence


A prospect pre-decision exercise to gain a deeper and more actionable understanding of competitors' current status of your competitor’s activity and deployment at customers.




Win/Loss Analysis


A research exercise that focuses on de-constructing sales processes, by conducting deep interviews with new clients or lost prospects, to synthesize it quickly and accurately, and to use it to facilitate continuous improvement across the organization.





Demand-side Analysis


Customer needs analysis dessambling the demand-side requirements, used in concept development, product development, value analysis, sales RFPs and more. Other than idintifying the different types of customer needs thet the analysis might turn up, such as price, usability, convenience, support effectiveness, formulationetc., we will also provide a detailed segmentation that can help in targeting.




Customer Satisfaction Benchmark


Voice of the customer analysis is a dedicated survey aimed to learn more about how different clients in your market perceive the value they get from their vendors, how they view their relationships and what keeps them loyal to these vendors over time. In addition, the outcomes of the survey will help to create a tailored benchmark that you could use on an annual basis for specific domains and needs.




Customer Sentiment Analytics


Set of methodologies for gathering, standardizing and analyzing buyer feedback on the various products or services in the market. We provide cost-effective custom analyses service which will sample the demand-side ratings and feedback.