UNDERSTANDING YOUR COMPETITIVE LANDSCAPE REQUIRES
We empower product, sales and strategy departments with competitive intelligence insights,
using our unique HUMINT* methodology.
Recent opinions by our analysts:
Beyond Win-Loss Analysis: How to Win Your Next RFPs
When a company loses an RFP to a competitor, most VPs of Sales will rely on their sales executives to find out why the deal was lost. Some companies have a formal 'Win-Loss Analysis' process in place that hires third-party research firms to discover the reasons why their company may be losing on deals.
When Humans Meet AI: The Next Generation of Crowdsourcing
Crowdsourcing has been around for a very long time. Although the term was coined in 2005 by Jeff Howe and Mark Robinson, editors at Wired, and though it is referred to as a form of Internet-based activities, there are many examples of projects which in retrospect can be described as crowdsourcing.
Top-3 Misconceptions in Competitive Intelligence
Over the course of the last decade, we have successfully concluded several hundred CI projects for IT / Telecoms clients globally. This puts us in a unique position to provide our product management clients with advice on what CI looks like in theory and how it should be implemented in practice.
Linx Market Intelligence is an Israel-based research and strategy company that deploys methods used by Israeli elite intelligence forces to help our clients solve their complex business challenges.
Unlike analyst firms with non-transparent approaches, where clients do not know how they get their information, our focus is exclusively on gathering human intelligence from industry executives that is actionable, verifiable, specific, and independent. Every insight we provide is based on evidence that links back to specific intelligence that clients can verify.
NFV / SDN
Virtualization and the intersection of NFV/SDN architectures with key operator infrastructure such as Subscriber Data Management is an interesting market. In this project, we were able to save a leading global SDM vendor, millions of dollars in product development, sales enablement, and marketing costs by providing them with unbiased research on the commercial feasibility of a multi-purpose UDC proposed by our client.
We have undertaken key projects in the area of learning certifications, particularly in the context of how incumbent vendors such as Cisco, HPE, IBM, and others market and monetize their learning offerings to their enterprise and service provider end-user customers.
We have looked at key vendors in the space of BTS (Base Transceiver Station) antennas, who market antenna solutions, including complex and intelligent antenna solutions for their Communications Service Provider (CSP) customers.
Every year, we answer thousands of client questions impacting every aspect of our clients' operations. Here are a few sample lists of these questions, under the different areas of interest:
Among Our Clients