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Learn about Competitive Intelligence and how it can boost your performence.

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Whether if you are a technology-first, user-first or business-first in your product management approach, you will have to learn thoroughly about your competition.

HUMINT-based research methodology means that you need to locate and interview executives with product-relat...

As part of our work, we come across internal CI teams of all shapes, sizes, and mandates.

For large enterprises, the focus of the majority of these teams tends to favour what we call ‘data-centric market intelligence’. Their focus is primarily on internet research (com...

Over the course of the last decade, we have successfully concluded several hundreds CI projects for IT / Telecoms clients globally. This puts us in a unique position to provide our product management clients with advice on what CI looks like in theory and how it should...

When a company loses an RFP to a competitor, most VPs of Sales will rely on their sales executives to find out why the deal was lost. Some companies have a formal 'Win-Loss Analysis' process in place that hires third-party research firms to discover the reasons why the...

You want to know more about your competitor's products. So the first step is simple: prepare a list of questions. But what do you ask?

Crowdsourcing has been around for a very long time. Although the term was coined in 2005 by Jeff Howe and Mark Robinson, editors at Wired, and though it is referred to as a form of Internet based activities, there are many examples of projects which in retrospect can b...

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